The problem started with us.
We’ve spent years building software together. Some projects shipped. Others made it most of the way there before we moved on. We blamed a lack of confidence, time, or focus. But there was something else we kept overlooking: we weren’t telling people about what we were building.
As we spent more time on X and Twitch, we met other people in the same position. They were making things worth sharing, but marketing kept falling to the bottom of the list.
We saw two problems. First, having something to talk about doesn’t mean you know what to post. Turning your work, ideas, and experience into words takes effort. Second, even when you know what to say, finding time to write, schedule, and publish consistently is another job.
We started building TryLaunchLoop on May 22, 2026 to make that easier. The first idea was simple: turn commits into content. We wanted help sharing our software updates while the context was still fresh.
But the need reached beyond commits and software builders. Business owners had services to talk about. Freelancers had client work to share. People had expertise, interests, and ideas they wanted to put into the world.
We renamed TryLaunchLoop to Postede on September 25, 2026 as the product grew beyond that original idea. Today, Postede learns what you do and how you write, then helps you create, review, schedule, and publish posts in your voice. Read the rename announcement.
We use it ourselves, and we’re still building it in public on Twitch, X, and YouTube Live. The goal is simple: help you share what matters to you without letting social media take over your day.